U.S.-based Peavey Electronics Corporation, one of the largest professional
audio product and musical instrument manufacturers in the world,
and Selenium Electronics, leader in the loudspeaker market in Brazil
and South America, have formed a joint venture in Brazil - Peavey
do Brasil LTDA. The major goal of Peavey do Brazil is to manufacture
and sell products in Brazil's professional audio and musical instrument
market.
PEAVEY
ELECTRONICS CORPORATION, founded in 1965 by Hartley Peavey,
has 35 plants and facilities all over the world, most of which are
located in the United States. Peavey Electronics Corporation currently
employs almost 2,000 employees and has annual sales among the largest
in the pro audio industry. It has one of the largest lines of products
in the professional audio market, offering well over 2,000 products.
Peavey Electronics Corporation produces and sells mixers, consoles,
powered mixers, power amplifiers, enclosures, powered enclosures,
microphones, instrument amplifiers for electric and acoustic guitars,
bass and keyboards, in addition to musical instruments such as guitars,
bass, MIDI controllers and acoustic drums. Its products are currently
distributed to over 134 countries.
Selenium
is a Brazilian company founded in 1958 and is located in the state
of Rio Grande do Sul, Brazil, and employs over 400 people. It manufactures
and sells different types of loudspeakers in the automotive, professional
and residential lines. The Brazilian company is known in the market
of professional loudspeakers as one of the most advanced companies
in the world. In addition to the professional market, it supplies
products to General Motors and Toyota, Land Rover and has been approved
by Renault and Volkswagen. Selenium, which has a subsidiary in the
USA, a distribution center in Switzerland and a sales office in
Germany, currently exports its products to 43 countries. "The
company is about to conclude a large modernization program, which
has placed it among the most modern and efficient loudspeaker manufacturers
in the world," states Vladimir de Souza, Selenium CEO. Vladimir
has coordinated the negotiation for the Brazilian partner and will
be the Selenium representative on the Peavey do Brazil Board of
Directors.
PEAVEY DO BRASIL LTDA, the new joint venture, will sell imported
Peavey products and also manufacture products in Brazil. Two plants
will be installed. The first one, which will be open this year,
will be located in Barueri, São Paulo. The location of the
second plant depends on the conclusion of studies due in the very
near future.
The goal of Peavey do Brasil is to offer high performance and excellent
quality professional audio systems. The Brazilian joint venture
will be run by director Gilberto Canto (former Phillips executive)
who will report to a Board of Directors by Peavey Electronics and
Selenium.
Partners in the new joint venture want to make it clear that neither
company is being bought by the other. Both companies maintain their
own separate businesses and identities, and their administration
will not undergo any changes. Each partner owns 50 percent of the
joint venture.
PEAVEY
ELECTRONICS CORPORATION, founded in 1965 by Hartley Peavey,
has 35 plants and facilities all over the world, most of which are
located in the United States. Peavey Electronics Corporation currently
employs almost 2,000 employees and has annual sales among the largest
in the pro audio industry. It has one of the largest lines of products
in the professional audio market, offering well over 2,000 products.
Peavey Electronics Corporation produces and sells mixers, consoles,
powered mixers, power amplifiers, enclosures, powered enclosures,
microphones, instrument amplifiers for electric and acoustic guitars,
bass and keyboards, in addition to musical instruments such as guitars,
bass, MIDI controllers and acoustic drums. Its products are currently
distributed to over 134 countries.
Selenium
is a Brazilian company founded in 1958 and is located in the state
of Rio Grande do Sul, Brazil, and employs over 400 people. It manufactures
and sells different types of loudspeakers in the automotive, professional
and residential lines. The Brazilian company is known in the market
of professional loudspeakers as one of the most advanced companies
in the world. In addition to the professional market, it supplies
products to General Motors and Toyota, Land Rover and has been approved
by Renault and Volkswagen. Selenium, which has a subsidiary in the
USA, a distribution center in Switzerland and a sales office in
Germany, currently exports its products to 43 countries. "The
company is about to conclude a large modernization program, which
has placed it among the most modern and efficient loudspeaker manufacturers
in the world," states Vladimir de Souza, Selenium CEO. Vladimir
has coordinated the negotiation for the Brazilian partner and will
be the Selenium representative on the Peavey do Brazil Board of
Directors.